Our mission

Our mission is simple, we want to help save lives

Who we are

The Finch Foundation is driven by impact not profits. We believe that the current movement around speaking out when you are not OK is fantastic, but there is so much more that can be done to help people on their journeys through life. Giving people the support they need, when they need it. 

The origin of our logo

Andrew Woodhead (Woody) and Alan Chen were sat outside having lunch one day and Woody remarked "Hey Alan, have a listen at those birds singing, don't they sound beautiful?" to which he received a quiet, unassuming nod from Alan. The next day Alan called Woody over and showed him a bird that he had designed. With a cheeky smile on his face he said "This is a Golden Finch, commonly found in your homeland, specifically Yorkshire, and stands for hope and persistence." Several months passed by as the book developed and on the 15th October 2019 The Finch Foundation was born.

About the author 

Andrew Woodhead was born and raised in his beloved county of Yorkshire. He studied Computer Science and Management at Loughborough University before heading to London to start his working life. Having worked for various companies in London he decided in 2016 that the time was right to go on an adventure. He travelled around South East Asia before heading to Australia, where he eventually settled. Almost three years have gone by which has included many highs and lows. Having suffered latterly with anxiety and depression he decided to take action. Following an off-the-cuff remark from his psychologist, "Woody, I think you should write a book", sparked an idea and so he picked up his pencil to sketch. He wrote about his experience and all the things that helped him get through his darkest days.

Driven by a strong desire to help people paired with the horrifying stats and increasing levels of mental ill-health across Australia, he set out on a quest to make a difference. Following a conversation with Alan and the Directors at Design Tobias, he received backing to turn average sketches into beautiful illustrations to complement his words. Suffering with low levels of concentration, a common symptom of depression, he composed a book called LIGHT, that distils the overwhelming amount of content available into a format that is effortless to read and consume.

A beautifully illustrated short story was produced. A go-to resource and companion that guides people in the right direction. A book that provides LIGHT at the end of the deep, dark tunnel. On each page of the book is a distinct word supported with a simple sentence or two, on what to do, to try, to learn and to practice to help anyone that is struggling with their mental health. The book includes a Mental Health Toolkit that provides helpful and practical resources in people's moments of need. It also provides details on where to turn for help. 

About the illustrator

Alan is an illustrator and storyteller with a diverse background. He has been fascinated with story, art and people since childhood. Over the last two decades, he’s been on a quest to bring these passions together, and use them to help others tell their own unique stories. Alan has directed numerous films, written screenplays, designed rich set pieces and costumes, drawn comic books, and taught his craft for over ten years to many young creatives. In his most recent creative role he was the story and visual communication lead at Tobias, an award-winning human centred design consultancy. Here he pushed the boundaries of creative innovation, bringing evocative visuals to life as a graphic facilitator and storyteller. Alan and Woody’s daily collaborations at Tobias, and their friendship led to the production of LIGHT - their first book together. Currently Alan is working on his first illustrated children’s book, which is due for release in 2020.